In 2014, Lebron James made Nike more than 340 million dollars in that year alone.  Lebron James after securing his third title, popularity is through the roof and he has cemented his legacy in the eyes of youths around the world who will continue to buy his sneakers long after he is retired from basketball. If Lebron James averages 340 million in revenue for 10 years that will be 3.4 billion. That means that Nike will earn hundreds of millions off Lebron James while he maybe brings in 20 million per year. Lebron James could have started his own sneaker company and set up retail space around the country and be milking billions per year for himself. Another bad business deal by an African-American businessman.